Ark Financial launches income protection leads service
Mon, 28 Mar 2011
Ark Financial Leads has introduced a service to provide advisers with telephone qualified income protection leads, as well as the life insurance and mortgage leads that it currently offers.

The lead provider, which launched in January, says its qualification service will ensure all consumers that are not looking for advice or failing basic eligibility requirements will not be converted into a lead.

Jonathan Barrett, director and one of the founders of The Ark Financial leads, said: "We have built a strong base of buyers who were becoming increasingly frustrated with the quality of internet leads. After life and mortgage leads we were seeing a large number of our clients looking for income protection enquiries. It is important for us to develop all our products in partnership with those who are going to be using them."

He added: "For too long lead generation businesses have developed lead products without any thought given to the needs of the end user which has led to much of the bad press associated with lead generation."
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