LV= has announced that its offer of a five per cent discount on its income protection product will now be available until 14 February 2011.
The discount will be comprehensive and included automatically on all quotes during this period. The income protection provider initially introduced the offer on income protection in October 2010, to finish at the end of 2011, but it has now extended the offer until Valentines Day .
According to Mark Jones, head of protection at LV=, 2010 was a great year for income protection sales at LV= and the provider is keen to expand on this success in 2011.
He said: "As an industry we need to dispel the myth that income protection is too expensive for many people to consider, so we have extended our discount to help give advisers a kick start to the New Year in their conversations with clients. We want to help the market expand by finding ways to encourage more people to consider protecting their income, and whilst we know price is not the only key factor in the decision making process, we think offering lower-cost access to a quality product is a good start."




