Protection consumers increasingly using the net for information about products
Mon, 20 Sep 2010
More individual consumers are using the internet if they want information on protection products, but the majority still prefer some sort of human contact for the actual sale, according to research published recently.

The study shows that one in three consumers is seeking advice online, with the greatest proportion of those doing so in the 25-34 years old age group. The research, carried out among over 1,000 adults, also indicates that individuals from a C1 demographic and those living in the Midlands are more likely to turn to the internet for information. However, figures suggest that 18-24 year olds continue to strongly value advice from friends and family.

The research, conducted by Hannover Life Re (UK), reveals that life insurance is considered "very important" among 35-44 year olds, reflecting this age group's lifestyle responsibilities such as the parents of young children. With the 55-64 year old age group, critical illness is valued more and income protection is seen to be more important to 25-34 year olds.
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