LV reduces income protection premiums by 5 per cent
Wed, 06 Oct 2010
A 5 per cent discount is available on income protection for the rest of the year from LV= .

The discount is applicable across the board and will be included automatically on all quotes from 2 October. The provider is also encouraging clients to think about income protection, highlighting that it is becoming increasingly hard to qualify for state benefits .

LV= said in the first year of the Employment and Support Allowance, only 6 per cent of claimants were classed as unable to work, compared to 83 per cent under the previous incapacity benefit, adding: "It has become essential that people have their own financial protection in place."

Mark Jones, LV= head of protection, suggests people often believe income protection will be more expensive than it is. He added: "This discount is one of many reasons for advisers to kick-start a conversation with their clients to think about this type of cover. Year-on-year we see the income protection sales shrink, with providers fighting for market share rather than the market growing."
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