The number of online search enquiries for protection products has increased by 39 per cent since the beginning of the year.
According to research by unbiased.co.uk, the volume of online search engine enquiries for group protection has also jumped by 86 per cent since January 2010. The IFA database website said the rise in online search engine enquiries indicates that an increasing number of people are now researching ways to ensure their dependants will be financially stable after they die, given the tough economic climate.
Furthermore, businesses are increasingly looking at the options of group protection for their employees in order to provide an extra safety net for their staff.
Karen Barrett, chief executive of unbiased.co.uk, said: "These figures show more and more people are researching protection products online, and while some simple life cover policies are increasingly sold online, there is still a gap in the levels of life assurance held by the average person."




