RIAS launches new life assurance policy
Mon, 07 Jun 2010
A new RIAS life assurance policy has been unveiled for people over the age of 50.

The company, which specialises in providing products for this particular section of the population, has introduced the RIAS Over 50s Life Plan claiming that it provides guaranteed acceptance to 50 to 75-year-olds, without them having to answer any questions about their health . There is a cash lump sum payable on death, which will be trebled if the person dies of an accident within the first two years of the Fortis Insurance-underwritten policy.

Premiums start from £5 a month and policyholders have the option to increase the amount of cover annually in order to keep up with inflation. RIAS managing director, Janet Connor, said: "With low monthly payments and guaranteed acceptance without a medical, our new plan makes it really easy to leave something of value behind."

Recently the over-50s specialist launched a new multi-media marketing campaign directed at their target market in the Central ITV region.
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