Friends Provident unveils Trust toolkit and seminars
Mon, 18 Jan 2010
Friends Provident has launched a trust toolkit which will ensure that trusts are high on the agenda for adviser's customers to consider.

The new toolkit will allow advisers access to a variety of tools, tips and techniques to enhance their trust-selling skills. According to a recent study commissioned by Friends Provident, almost 40 per cent of people who had life cover did not know what a trust was.

As part of the toolkit, advisers can access three pre-recorded online seminars and download a range of support material. The seminars concentrate on the current trust market place and explain how to set up trusts as well as summarising the benefits for both advisers and clients.

Ed Stuart-Brown, head of protection sales, said: "Our previous toolkits have been a great success and have helped to bring all sales support material together in one place for the adviser. Trusts offer important benefits to advisers by reducing lapse rates, improving retention, and generating referral opportunities.
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