LV reduces prices and rates on protection products
Wed, 21 Apr 2010
LV= has announced that it has made a number of changes to its protection range, which includes improved term rates for higher sums assured and it has also re-priced its Flexible Protection Plan (FPP) Term Assurance, Family Income Benefit and Gift Inter Vivos products.

In addition, the insurer has reduced the prices for accident and sickness cover under its Mortgage and Lifestyle protection product. The firm says the re-pricing of their accident and sickness rates within their Mortgage and Lifestyle Protection product for lower risk occupations is a clear demonstration of their strategy for marrying competitive pricing with market leading product innovation.

Mark Jones, head of protection at LV=, commented: "These improvements will help us offer customers a combination of great experience, proven ability and competitive price. We are very pleased to be able to reduce all of these premiums, as this further enhances an already top class proposition for mortgage advisers ."
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