Asda and LV team up to increase life cover among over 50s
Mon, 07 Sep 2009
Asda has unveiled plans to triple the number of customers covered by its over 50s life insurance plan.

LV= has developed a new over 50s life cover product, which will be launched by the supermarket chain. Asda and LV= are combining their marketing expertise to increase awareness and take-up of the new life insurance through in-store promotion, direct marketing, TV and press advertising and online marketing.

Gideon Ingham, head of insurance and savings at Asda said: "We can now offer our customers a superb new over 50s life cover plan and with Asda, they also get the option to guarantee that the premiums paid in will never add up to more than the policy pays out."

Asda's over 50s life cover will be available in-store, online and over the phone . Also, customers will get a £30 Asda gift card with every new policy, plus the guarantee that monthly payments are fixed from the start with no increases at any time in the future.
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