Aviva is redesigning its critical illness (CI) proposition and increasing the sum assured by 400 per cent. It will also be adding to the number of conditions covered as part of the changes.
The maximum sum assured will be increased to £2m from £500,000 and the insurance giant has added five new conditions, including liver failure . In addition, the maximum term assured is increasing from 25 to 40 years, while the maximum age assured will rise to 75 years.
Aviva chief underwriter, Michael Whyte, said: "There has been a move in the market to increase the number of conditions covered to make policies appear more attractive, but the problem is this lures customers and financial advisers to compare policies solely on the number of conditions covered."
Further, Aviva is removing what it terms "unnecessary" exclusions on its policies and doubling the level of free child cover to £20,000.




