PruProtect has launched an online-only protection product for advisers .
The new Essentials Plan includes life cover only and life with critical illness cover . It will be available to all UK intermediaries and includes the option to upgrade to the provider's existing PruProtect Plan . However, there will be exclusions in order to make the premium more affordable, says the provider, including automatic children's cover, guaranteed insurability options and immediate cover.
PruProtect actuarial and product director Deepak Jobanputra says: "We have launched this latest product to provide greater choice and flexibility. Our philosophy is based upon innovation, choice and comprehensiveness of cover and we have remained true to our core values. The market will see many more innovative changes and additions from us in the months and years ahead."
Highclere Financial Services partner Alan Lakey commented that this latest move by Pru Protect targets greater simplicity, lower premiums and recognises the problems in today's marketplace.




