RGA launches top trumps-style cards to demystify critical illness
Fri, 08 May 2009
Reinsurer RGA is launching a set of top trumps-style cards to demystify critical illness (CI).

The cards, based on the classic game, include a number of key facts about some of the biggest killers in Britain today. RGA says they will help insurers, advisers and consumers understand the conditions that are covered by their CI policies. Each card contains a number of statistics about the various illnesses, along with simple descriptions of each condition.

An RGA spokesperson said: "Customer Research shows that consumers often understand little about the life insurance contracts that they have purchased, and this lack of awareness leads to poor perception of the value of the policy."

The firm says that with pressure in the industry to reduce the level of declined claims, they want the consumer to be fully aware of the terms of the contract they have purchased. While acknowledging that the Association of British Insurers (ABI) has made good progress, RGA is aiming to make people aware of both the conditions themselves and of the real risks associated with them.
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