New low cost protection product available from Bright Grey
Wed, 25 Mar 2009
Bright Grey, protection specialist within the Royal London Group, has launched a new simplified product for consumers who choose to buy insurance without seeking professional advice first.

The product is a low cost proposition which has fewer additional features, gives the option of life cover and life or critical illness cover, but retains speed of service and efficient online acceptance which will allow cases to be accepted online without further medical evidence.

Roger Edwards, Proposition Director at Bright Grey said: "We need to recognise that a certain segment of the population are using the internet to buy protection without professional advice. This group choose the internet-only approach to buy and wouldn't look to buy in any other way."

Mr Edwards added that the product, which offers life or critical illness cover, is specifically aimed at those who want to complete the whole process online and hopes that it will encourage more people to buy protection.
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