Bupa has announced that sales of its individual protection policies have risen in recent months.
According to the insurer, sales of its critical illness cover, income protection policies and life assurance cover have increased by 38 per cent recently which suggests that despite the credit crunch, people are not cutting back on the amount they spend on insurance .
Steve Casey, Bupa Individual Protection's head of product development and marketing, said: "To report a thirty-eight percent increase in such unpredictable economic times is credit to our supporting intermediary partners, the quality of our products and our continued commitment to innovation."
Income protection insurance, which helps people meet their credit card and mortgage payments if they are made redundant or are unable to work for some reason, could be gaining from the increased job insecurity caused by the credit crunch. Recent statistics from the Office of National Statistics have revealed that there are nearly two million unemployed people in the Britain at the moment.




