Axa to determine protection premiums by lifestyle
Thu, 11 Jun 2009
Axa have said that in future, they will be using lifestyle instead of medical history to determine protection premiums .

The firm has recently launched its Dynamic online application system, which incorporates more lifestyle elements into its underwriting process and gives customers a more tailored approach to their application. application for customers.

For instance, instead of asking a client how many units of alcohol they drink in a week, Axa will now be asking how many units a client drinks between Monday to Thursday and between Friday and Sunday in order to get a more accurate picture of a customer's lifestyle.

Mike Taylor, chief underwriter of Axa, believes that lifestyle data will be a prominent feature in dictating protection cover in the future. He said: "The more data that is collected, the more insurers will be able to see how lifestyle impacts on a client's long term health . Where we are at the moment will change and evolve. We are trying to get a bit more clever, that is how underwriting evolves."
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