Skandia is cutting prices across its protection range by an average of 17.5 per cent and is also planning to make a number of product enhancements.
The new pricing structure on Skandia Protect will come into effect in February, however the firm says it does not intend to be the cheapest provider in the market, "but to offer quality products that are good value".
Skandia Protect is Skandia's range of life and critical illness products that allows advisers to mix and match types and levels of cover under one plan. Among the product enhancements, Skandia is adding three critical illness conditions, taking the number of illnesses covered to over 30. The firm is also improving its definitions, beyond benchmarks set by The Association of British Insurers (ABI), to make it easier for clients to claim for coma and heart valve replacement or repair.
Further, It has removed the suicide exclusion from all forms of life cover, leaving it with a single exclusion based on geographical location.




