Mortgage advisers actively cross-selling protection products
Mon, 19 Jan 2009
A new survey by Paradigm Mortgage Services has revealed that mortgage advisers are actively cross-selling protection products to their clients.

The mortgage club asked its members to describe which protection products they were currently selling. The survey found that 96 per cent wrote term assurance business, 94 per cent transacted critical illness cover, 87 per cent wrote income protection, 61 per cent wrote business protection and only 4 per cent did not write any protection business.

John Coffield, head of Paradigm Mortgage Services, said the statistics for those writing critical illness, income protection and business protection showed Paradigm's strong presence within the IFA sector.

Mr Coffield said: "We offer an abundance of opportunities for financial advisory firms looking to expand and benefit from more attractive terms. As an absolute minimum all advisers should be looking at areas such as term assurance, so it is pleasing to see that 96 per cent of our members are writing this business."
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