AXA is responding to changing social trends by increasing the age limit on its life cover from 70 to 85.
The provider says that with advancements in medical science and standards of living, people are living longer than ever before and the need to protect themselves and their families for longer now is essential.
Despite the increase in age limit, AXA states that it will not be capping its initial commission for clients whose length of cover takes them beyond the age of 75. Advisers will earn initial commission based on the full term of the policy. Also, customers that are offered standard rates will have 180 days from when the terms are offered in which to take up the offer without completing a Declaration of Health, which is an increase from 90 days previously.
Iain Mallon, director of protection marketing at AXA, said: "By offering life cover to people up to the age of 85 and increasing the acceptance period to 180 days we are helping people to meet the needs of modern day life."




