Legal and General (L&G) are launching a support pack for advisers in order to help them write more family protection business.
Included in the pack will be sample lead generation letters, sales tips, case studies, as well as customer flyers which will explain family protection and why it is important.
Bonnie Burns, L&Gs protection product marketing director, says: "At a time when money is a significant issue for many families and advisers are facing income challenges, we are supporting advisers search for new revenue streams by helping them tackle the family protection market."
She added that with the current credit crunch, peoples minds are focused on what they have to lose. L&Gs support pack will help advisers show clients that there are ways to help maintain their standard of living, meet their everyday living costs and be able to afford to stay in their family home .




