A large case team has been set up for advisers that arrange protection cover for high net worth (HNW) clients, that could halve the application time, LV= claims.
The firm says the service, which provides a single point of contact, has been set up because of the specialist attention that is often required when setting up HNW cover.
Chris McFarlane, head of protection at LV=, said: "We understand that larger cases often need specialist attention and so we have introduced this service to put the minds of advisers and their clients at rest. Advisers have told us that this type of service would be useful, so we have listened and worked to develop a service we know they will value."
According to LV=, arranging cover for HNW clients can be complicated as more details such as specialist medical and financial information are required. It adds that during a trial run of the service, the application time for some cases was halved and there was also an increase in the number of policies being taken up.




