Price essential consideration when placing business protection
Thu, 20 Nov 2008
When placing business protection, price is the deciding factor for advisers and according to recent research, 85 per cent choose a provider based on cost.

The study by Bright Grey, part of the Royal London Group, found that the biggest influence on an adviser's choice of provider is the price. The next two considerations that influence an adviser's decision are service and product features and more than half of respondents (52 per cent) said that they evaluated a providers' propositions based on these key areas.

With cost being revealed as such a significant factor, Bright Grey is extending its 5 per cent reduction on business protection placed on its books until 31 January. The offer is available for all business protection Life Covers, Critical Illness Covers and Life or Critical Illness Covers.

Roger Edwards, proposition director at Bright Grey, said: "In the current climate, it’s not surprising that the majority of advisers place their business based on competitive premiums, but it is vital that other factors are not overlooked and consideration is given to the product as a whole.
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