5 August will see the launch of an income protection and accident, sickness and unemployment product by Paaleads lead distribution company.
The leads generated will come from consumers using Moneysupermarket and can be purchased at a fixed priced or via paaleads.co.uk bidding scheme. Leads can be obtained for the UK or for specific postcodes.
Head of business development at Paaleads, Simon Williams described consumers as being more focused on what if scenarios in the current economic climate.
He added, "Advisors are reporting a big increase in penetration rates for ASU on new mortgage business, and for clients asking directly for the product. In addition to people reacting to the threat of redundancy, figures show that more than two million people between the ages of 20 and 64 have been off work for a period of more than six months. ASU gives peace of mind at times when money may otherwise be tight."




